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In 1995 the RSA (Royal Society for the encouragement of Arts,
Manufactures and Commerce) published the findings of its Inquiry
by a group of British business leaders into Tomorrow's Company
- The Role of Business in a Changing World. The Inquiry, chaired
by Sir Anthony Cleaver, was triggered by an urgent need to improve
the sustainable competitiveness performance of UK companies. Its
conclusion was that there was no simple technical formula for
success. Instead, what each company needed was an inclusive relationship
with customers, employees, suppliers, investors and the wider
community.
The Centre for Tomorrow's
Company was set up in 1996 to inspire and enable companies
to implement that agenda. Its director is Mark Goyder, who was
the programme director of the RSA Inquiry. Bill works closely
with Mark and the Centre, supporting its research programme. Bill
researched and wrote the materials that accompany the eight-part
BBC video series Building Tomorrow's Company. Each contains
an audit tool to serve as a trigger from which a company's development
action may spring. Contact Bill
for further information. (Also see the resources
section and the Centre
for Tomorrow's Company web site.)
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